Hershey Archives - Event Marketer

Hershey Archives - Event Marketer

July 6, 2017

Hershey’s Swag Exchange Woos Millennials at SXSW

Hershey’s Take5 Swag Exchange at SXSW was built on one well-known insight: you can never have too much swag… until you do. To engage festivalgoers, who are often inundated with the Koozies, pens, backpacks and chargers that are handed out over the course of the festival, Hershey created an innovative experiential sampling initiative that gave...

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August 23, 2016

Reese’s Engages Hispanics on the Spin Your Beat Tour

The Hispanic market is a powerful one, and Hershey’s in 2015 needed to solve a unique problem within it: Peanut butter. Since most Hispanic households don’t consider peanut butter a staple, the flavor combination of chocolate and peanut butter in its Reese’s cups was “uncharted territory.” So Hershey’s combined sampling the candy with a known...

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