Hallmark Archives - Event Marketer

Hallmark Archives - Event Marketer

December 1, 2015

Hallmark-Branded Olympic Medals Boost Sponsorship

Hallmark began planning its Olympic activation program a year in advance, building an integrated and creatively leveraged program that delivered both a major marketing platform for a new fresh flower line as well as valuable retail assets. The campaign began before the torch was lit with a title sponsorship of a series of figure skating...

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