Google Archives - Event Marketer

Google Archives - Event Marketer

August 9, 2017

Google Transforms I/O With an Outdoor Festival Vibe

For years, Google’s evergreen I/O developers conference, like all b-to-b events, took place in a convention center. Every year. In a convention center. The same format. Over and over again. For a brand like Google, the “same old thing” was eventually no longer an option. It was time to take a leap. A leap of...

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July 11, 2017

Google Mesmerizes Festivalgoers With a ‘Music Block’

Google Play Music has not always been as well known in the music streaming space as Spotify and Pandora. But its offering is quite different. With this in mind, and the desire to increase market share, Google Play Music went after millennial festivalgoers with a cube activation called Google Play Music Block at Panorama Festival...

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July 11, 2017

Google Festivalizes its Annual Developer Conference

Since 2007, Google’s annual and typically sold-out Google I/O conference has treated developers, product partners, educators, students, entrepreneurs and technologists from around the globe to a “show, don’t tell” experience with the brand’s latest products and platform. But every good event marketer knows that at some point it pays to flip the script. For its...

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December 28, 2016

Google I/O Conference Keeps Attendees ‘In Wonder’

To the casual observer, Google’s I/O developer conference might have looked more like Burning Man than a business event. And that was by design. In an effort to invigorate the eight-year-old conference and engage the developer community in a less traditional but more meaningful way, Google moved I/O from the confines of the Moscone Center...

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August 26, 2016

Google Promotes New App Via ‘Pay with a Photo’ Events

In a delicious twist on a typical social currency engagement, Google had consumers across the country searching for images to “pay” for tasty food truck fare in an effort to promote the smart search function featured in its newly launched Photos app. The activation challenged participants to locate specific photos in their smartphones within 20...

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