George P. Johnson Archives - Event Marketer

George P. Johnson Archives - Event Marketer

November 30, 2015

George P. Johnson Grows a ‘Creative Garden’ Exhibit

George P. Johnson turned the spotlight onto itself to hype its own exhibit at an industry trade show. The Create campaign marked the first time the company had launched a marketing program for its own services. The agency sought to collect leads, have some qualified one-to-one conversations, demonstrate the benefits of integrated event marketing to prospects,...

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