General Motors Archives - Page 4 of 4 - Event Marketer
Chevrolet Impala Cooks up a Private Press Experience
To provide a memorable experience to writers attending its media drive program for the launch of the redesigned Chevrolet Impala, and leave them with a lasting reminder of the new Impala’s bold rebirth, General Motors introduced them to the vehicle in a location where they would immediately associate it with iconic style and design: renowned...
Cadillac Lands its Target Demo with Digital Savvy
From pre-registration microsites and on-site data capture to post-event communication and video retrieval, all touchpoints in this consumer experience were simple and elegant—just what you’d expect from Cadillac. Landing pages featured large central calls to action and hero images that introduced the feel of the event. The microsites, which were custom-designed for each event series—golf,...