Genentech Archives - Event Marketer

Genentech Archives - Event Marketer

December 2, 2015

Genentech Data Visualizer Engages Attendees at ASCO

It was the 50th anniversary of the American Society of Clinical Oncology annual meeting at McCormick Place in Chicago. Biotech brand Genentech wanted to throw a blowout celebration in its exhibit to communicate that it approaches the development of medicines differently than others in the industry. The brand’s goals were two-fold: to rethink how to...

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October 26, 2015

Genentech Sales Meeting Inspires Employee Pride

The primary objective of most sales meetings is to recognize achievement, celebrate the year and prepare for the next. Genentech’s 2013 national sales meeting, however, needed to be more than just “applause” for a year of strong sales. Its goal was to inspire pride in its employees and express what is behind all of their...

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