Gateway Archives - Event Marketer

Gateway Archives - Event Marketer

November 20, 2015

Gateway Uses Caricatures to Demystify Tablets

Tablet PCs—those snazzy computers that can capture input through their write-on screens—might seem intimidating to technophobes. To demystify the machines in a pressure-free environment, Gateway set up shop next to a shopping mall Santa during the holiday rush. Targeting high-HHI holiday shoppers at the Beverly Center mall in Los Angeles, the campaign highlighted its Tablet...

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