FX Archives - Event Marketer

FX Archives - Event Marketer

December 22, 2015

FX Overcomes Challenges to Bring Biker Show to Life

Most brands build mobile tours with consumer engagement top of mind. But for TV networks, especially those promoting a popular series, being engaging isn’t always enough. Their unique challenge is to make sure that the mobile tour’s interior and exterior environments stand up to the show’s set designs. Beware if you plan to cut corners:...

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December 15, 2015

FX Networks Teases Horror Series ‘The Strain’ with VR

To give its horror-drama series “The Strain” a boost in viewership as it headed into its second season, FX Networks headed to Comic-Con San Diego with a virtual reality experience that invited attendees to “Survive the Strain.” But this was no mere show floor activation. FX built a warehouse similar to one featured in its...

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