Freightliner Archives - Event Marketer

Freightliner Archives - Event Marketer

October 29, 2015

Freightliner Takes Journalists on a Whirlwind Road Trip

DaimlerChrysler executive management brought members of the European press corps to Portland, OR, to demonstrate and celebrate the fruits of a 25-year partnership with Freightliner. The primary objective was to create an impressive, buzzworthy event that exemplified the ultimate U.S. truck industry experience. Journalists entered a working Freightliner warehouse that had been transformed into an...

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