Fidelity Investments Archives - Event Marketer

Fidelity Investments Archives - Event Marketer

October 29, 2015

Fidelity Entices Baby Boomers with McCartney Tour

Fidelity’s link with, arguably, the baby boomer icon was the foundation of what became unquestionably one of the most successful entertainment sponsorships in recent memory. When it was over, the company’s sponsorship of Paul McCartney’s 2005 concert tour had generated hundreds of millions of dollars in new and incremental business. Used to connect with millions...

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