Fiat Chrysler Automobiles Archives - Event Marketer

Fiat Chrysler Automobiles Archives - Event Marketer

July 13, 2017

Kids Pose as Salesmen To Launch New Chrysler Vehicle

Kids say the darndest things—especially when they’re posing as car salesmen to drive the launch of the Chrysler Pacifica. And that’s the point. To create a simple car buying experience, the brand turned to a team of child actors dubbed the “PacifiKids” to highlight the new vehicle’s features to prospective customers. The kicker: every interaction...

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