evian Archives - Event Marketer

evian Archives - Event Marketer

March 23, 2016

Evian’s US Open Tennis Activation Creates a Racket on Instagram

Sports sponsorship activations can be limited by the square footage of a stadium or arena. But social media enables brands’ investments to soar way beyond the fences. To shake up its 27-year sponsorship of tennis’ U.S. Open, Evian served up a series of live and social media strategies that transformed every touchpoint at the tournament into...

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October 29, 2015

Evian Opens Pop-Up Detox Spas in New York, L.A.

Evian created quite a splash with month-long pop-up Detox Spas in New York City and Los Angeles as it built awareness for the health benefits of the product and reinforced its identity as a “spa in a bottle.” The spas also leveraged the excitement of New York Fashion Week and the Oscars as the consumer...

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