Esurance Archives - Event Marketer

Esurance Archives - Event Marketer

October 22, 2015

Esurance’s SXSW Glove Box Delivers the Cool Factor

Nike at a marathon. Coke at a county fair. Intel at an electronics show. These kinds of endemic sponsorship stories all make sense to us, and to the attendees who frequent the events. But how do you make a non-endemic brand relevant to an event where it traditionally may not belong? Esurance is an online...

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October 16, 2015

Esurance Brings Order to the Festival Experience

Anyone who has ever been to a giant outdoor music festival knows two things will inevitably happen: you will lose your friends and your phone will die. Fail. Using NFC technology embedded in wristbands, Outside Lands sponsor Esurance offered festivalgoers a utility to enhance the experience on-site and online, ensuring that they could record memories...

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