Ernest & Julio Gallo Archives - Event Marketer

Ernest & Julio Gallo Archives - Event Marketer

October 13, 2015

Store Demos Promote Barefoot’s Brand Personality

Ernest & Julio Gallo Winery’s Barefoot label combines wine tasting with charitable giving as part of its marketing programs. Case in point: Its Barefoot Sole Patrol program, which brought together 300 hired wine enthusiasts who made it their mission to make wine fun, generate sales and raise money for charity. The events were an opportunity...

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