Electrolux Archives - Event Marketer

Electrolux Archives - Event Marketer

October 13, 2015

Electrolux Unleashes a Cube on the Brussels Skyline

It’s tough to improve on the Brussels skyline, but that’s exactly what Electrolux Home Products did when it erected a distinctly modern temporary exhibit atop one of the city’s monuments. The cantilevered 30-ton pavilion appeared to be a life-sized piece of origami made from glossy white perforated paper, perched precariously atop an ancient city building. While...

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