eBay Archives - Event Marketer

eBay Archives - Event Marketer

November 19, 2015

Camp eBay Features Online Marketplace Education

In its first major event platform, eBay pulled a summer promotion down from cyberspace and scored a direct hit on the ground. It began with a Camp eBay sweeps developed to generate new users by rewarding members with online camp “badges” they could decode for a chance to win prizes. “[That] was a great idea...

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