EA Archives - Event Marketer

EA Archives - Event Marketer

December 23, 2015

Influencer Moms Help Raise Awareness for EA Game

EA’s research indicated that the best way to launch its new fitness product EA Sports Active was to tap into key influencers in the female, especially mom, category. On a mission to reach 500 American women, EA Sports sent out a call for busy moms with active online social networks. In a matter of weeks,...

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