Dr. Pepper Snapple Group Archives - Event Marketer

Dr. Pepper Snapple Group Archives - Event Marketer

December 18, 2015

Dr Pepper Tour Targets Hispanic Teens with Club23

To create brand relevance and familiarity between its product and young Hispanic consumers, the Dr Pepper Snapple Group hit the road with its Vida 23 road tour. The centerpiece of the tour was a triple-wide 18-wheeler, named Club23, designed to operate like a teen club on wheels, complete with a Dr Pepper sampling station, video...

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