Doritos Archives - Event Marketer

Doritos Archives - Event Marketer

October 23, 2015

Dew and Doritos Turn Expo into Giant Game Board

Mountain Dew and Doritos gave attendees a new way to look at the typical expo experience by turning the Seattle Convention Center into a game board consumers could explore throughout the weekend with opportunities to win hidden around every corner. The activation brought together elements of mobile, experiential and social marketing all under a gamification-style...

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