Discovery Communications Archives - Event Marketer

Discovery Communications Archives - Event Marketer

November 18, 2015

Animal Planet’s Expo Brings a Theme Park to the People

To promote Animal Planet and Discovery Communications brands, the Animal Planet Expo hit the road taking its very own mobile theme park to the people. Stretching for 100,000 square feet, the mobile park offered families and pets activities tied to shows on Animal Planet. The tour traveled on two tractor-trailers, two 24-foot box trucks, a tow...

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October 20, 2015

Discovery Produces a Stunning Multi-Media Canvas

The 2014 Discovery Upfront in the Jazz at Lincoln Center’s Rose Theater in New York City offered a larger than life experience. The goal was to produce a massive multi-media canvas on stage where each network could customize its unique visuals for the audience, giving potential advertisers the opportunity to preview the network’s upcoming programming...

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