DirecTV Archives - Event Marketer

DirecTV Archives - Event Marketer

December 16, 2015

DirecTV Trains Agents with a Pair of Modular Trailers

For its 2009 Sell and Save Tour, DirecTV re-purposed two existing 53-foot single-stage trailers into mirror images of one another, allowing the brand to deliver the same message at different call centers simultaneously and meet the rigorous event schedule of the tour, which visited 19 call center locations in five weeks giving 5,600 sales agents...

read more

December 10, 2015

DirecTV Trains Employees Via ‘Edutainment’ Pods

Last summer, DirecTV set out to drive new sports and premium package upgrades while maintaining current premium subscribers. Its secret weapon of choice? Its own customer service agents—the front line for sales and service of the premium accounts. To get the agents motivated and up to speed, the brand’s Sell & Save Tour hit the...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |