Danone Group Archives - Event Marketer

October 29, 2015

Evian Opens Pop-Up Detox Spas in New York, L.A.

Evian created quite a splash with month-long pop-up Detox Spas in New York City and Los Angeles as it built awareness for the health benefits of the product and reinforced its identity as a “spa in a bottle.” The spas also leveraged the excitement of New York Fashion Week and the Oscars as the consumer...

October 21, 2015

Evian Delivers Cold Water into New Yorkers’ Hot Hands

With so many products in the premium bottled water category, evian needed to regain market share and relevance among consumers. It also had a new bottle design to launch. What better month of the year to get satisfying cold water into the hands of consumers than during August, one of the hottest in the U.S.?...