Crystal Light Archives - Event Marketer

Crystal Light Archives - Event Marketer

November 19, 2015

Crystal Light’s Truck Puts the Dazzle in Diet Drinks

Crystal Light had a reputation for being just a dieter’s drink, so to spark a major shift in consumer perception the brand launched its first-ever mobile tour. At the heart of the initiative was a small yet mighty box truck that opened up into a dazzling, multi-sensory environment designed to appeal to the brand’s female,...

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