Cisco Archives - Page 2 of 8 - Event Marketer
Cisco Live app helps make things more personal
WHY THE JUDGES LOVE IT: Cisco’s premier customer event, Cisco Live, features everything from product announcements to 1,500-plus technical training sessions. What the conference doesn’t offer, however, is printed signage, making the Cisco Live app the only way to navigate the event. In 2018, Cisco leveraged a new app design to deliver more personalized experiences....
Cisco’s booth leads to high increase in sales
WHY THE JUDGES LOVE IT: Cisco’s booth made a dramatic statement on the outside and inside with 23 fabric louvers that undulated overhead and created a sculptural effect. Inside, the two-story structure formed an atrium with demos in the center and on the second floor, conference rooms. Visitors could look down from a wrap-around balcony...
Cisco’s IoT Forum Offers AI, Light Displays and 3D
At the 2017 Internet of Things World Forum, Cisco seized the opportunity to showcase the evolution of technology and get the c-suite executives who gathered for the exclusive event thinking about the future of IoT. To make it happen, the brand built a tech-centric world featuring everything from a robot concierge to an LED light-up...
Cisco Live’s Command Center Drives Social Chatter
Cisco Live used social media to create a truly “attendee-aware” event that recognized attendee contributions to the conversation and forged an ongoing connection with the Cisco brand. Prior to the event, user-generated content on Twitter and a Facebook caption contest built awareness and generated interest and excitement. On-site, a social media command center monitored engagement...