Chipotle Archives - Event Marketer

Chipotle Archives - Event Marketer

October 21, 2015

Chipotle MLS Homegrown Game Aligns with Soccer Fans

Research revealed that Chipotle customers share a close alignment with Major League Soccer fans. So the brand created Cultivating Youth Soccer, a program that ties back to Chipotle’s “Cultivate a Better World” campaign and leverages its MLS partnership. The focal point of the program was the 2014 Chipotle MLS Homegrown Game, featuring the league’s best...

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