Cerveza Tecate Archives - Event Marketer

Cerveza Tecate Archives - Event Marketer

November 2, 2015

Cerveza Tecate Hosts a Community Soccer Program

Speaking to the heart of its Mexican-American market, Cerveza Tecate tapped into the group’s love of soccer by creating the Tecate Soccer Program. The highlight was the Copa Tecate, which featured 2,800 amateur soccer leagues with 50,000 participants from 24 cities nationwide, competing for the championship title. Leading up to the semi-finals, Tecate held other events,...

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