CBS Archives - Event Marketer

CBS Archives - Event Marketer

December 28, 2016

Hospitality Experiences Mark CBS’ Super Bowl Event

As the official broadcaster of Super Bowl 50, CBS wanted to create a memorable weekend of hospitality experiences that would impress key clients and drive business. The network’s two-day event at San Francisco’s 50,000-square-foot Pier 48 delivered against all objectives, while treating the same 1,200 guests to two distinctly different experiences. Friday night’s event offered...

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November 19, 2015

CBS Whisks 1,000 Executives Away to the Super Bowl

Last January, CBS packed up three private 737 jets and took 1,000 executives and advertisers on the ultimate dream trip—a weekend of sun, fun and football in Miami’s South Beach that went totally over the top in terms of luxury, service and amenities. With gourmet dining, top-notch entertainment, not to mention Super Bowl XLI, the...

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