Buena Vista Archives - Event Marketer

Buena Vista Hosts an Underwater Movie Premiere

Paradigm Shift’s wacky press-generating events keep on comin’, this time with an underwater movie premiere for the home-video release of Finding Nemo. Fans were invited to view the movie in Nemo’s natural habitat. A replica of the reef from the film was created at the Aquarium of the Pacific in Long Beach, CA. Consumers watched...

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Buena Vista Fashion Show Benefits St. Jude Hospital

Looking to generate awareness and interest in the DVD release of Miramax’s Oscar-winning Chicago, Paradigm Shift took a quick time-out from its usual unusual press events to spin a charity fashion show that was as much about the community as it was about the movie. Buena Vista recruited the St. Jude Children’s Research Hospital as...

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Buena Vista Immerses Press in ‘Lost’-Themed Event

ABC’s “Lost” is doing a pretty good job of generating hype on its own. But when Buena Vista Home Entertainment was nearing the launch of the series’ first-season DVD, it was clear that no ordinary media event would do. “We wanted to create an event that got our talent, guests and the press to experience...

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