BNY Mellon Archives - Event Marketer

BNY Mellon Archives - Event Marketer

October 27, 2015

BNY Mellon Drives Booth Traffic with Gamification

Finding the perfect balance between financial risk and reward is not only a vocation for most professional money managers—it’s their avocation, too. So BNY Mellon decided to tap into that passion, and drive traffic to its trade show booth, with a technology that tapped into the strategic mindset and competitive spirit of wealth and asset...

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