Bliss Archives - Event Marketer

Bliss Archives - Event Marketer

December 22, 2015

Bliss Makes Low-cost ‘Gorilla’ Marketing Top Priority

Some companies only pay lip service to event marketing, seeing it more as an add-on than a key part of the marketing strategy. Others see it as a tool to be used sparingly because they don’t know how to measure the ROI. Then there’s Bliss. The spa brand (owned by the Starwood Hotels chain, which...

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