Beam Archives - Event Marketer

Beam Archives - Event Marketer

December 30, 2015

Hornitos Enlists Mexican Americans to Boost Brand

To compete in the premium tequila category against big names like Patrón and Jose Cuervo, Sauza Tequila brand Hornitos took its tangy elixir to the experts: Mexican Americans. The objective was to have these “pros” approve its 100-percent authentic agave flavor in order to boost confidence among mainstream tequila consumers when considering the brand for...

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