Beam Suntory Archives - Event Marketer

August 26, 2016

Jim Beam Offers a 4D ‘Ride on the Sinister Side’

Jim Beam invited millennial males to “Take a Ride on the Sinister Side” in 2015 with a program that broke the mold of traditional sampling campaigns. With the launch of the first-ever 4D tasting experience, the brand took consumers on a virtual reality thrill ride that brought whiskey education to new heights. The experience not...

October 20, 2015

Jim Beam Bourbon Bar Pours on the Personalization

More and more American’s are filling their plates with farm-to-table produce and free range meat. So it’s no surprise they’re also washing it down with small batch, organic and locally made bourbons. Jim Beam tackled this trend head on with a Millennial male-targeted in-store sampling campaign that reinforced the brand’s 219-year-old heritage in an intimate...