Avon Archives - Event Marketer

Avon Archives - Event Marketer

November 20, 2015

Avon Pampers Tour Visitors with an Expandable Spa

Beauty giant Avon went mobile in 2003 to promote a new contemporary image, attract new users, and drive traffic to its network of Avon representatives. Spevco’s (quadruple-expandable) spa on wheels was segmented into three zones. First came the Relaxation Zone boasting comfy sofas, soothing music, the latest beauty mags, and branded visuals. At the Talk...

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October 13, 2015

Avon Sends Chairman on 16-Country World Tour

To mark the 125th anniversary of the company’s founding, Avon sent its chairman, Andrea Jung, on a marketing tour. Her mission: Meet with 125,000 of Avon’s independent sales reps face-to-face. The Believe World Tour encompassed stops in 16 countries and, although the events were similar, Avon made sure that each was tailored to the specific...

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