AT&T Archives - Page 2 of 3 - Event Marketer
AT&T’s Client Dinners Feature Culinary Alchemy
AT&T wanted to create a social context to broaden and deepen relationships with c-level clients but had to find a creative and enticing way to carve out space in their busy social calendars. Enter a series of dinner events themed around culinary alchemy, a cooking culture that combines technique and technology. Each executive was hand-delivered...
AT&T Immerses Booth Visitors in Touch, AR and 3D
CTIA Super Mobility is the largest and most influential forum on mobile innovation in the Americas. Exhibitor AT&T decided that the best way to demonstrate its Connected Life products and services was to immerse attendees in individual product stories brought to life by a host of tech integrations inside its 60-foot by 80-foot booth. There...
AT&T Makes Emotional Connections Via Charity Event
Started by a group of Ma Bell employees to cook up some cash for fellow AT&T staffer (and cancer patient) Steven Cox, the employee-run Cox Charity Classic has evolved over the last few years into one of the nation’s largest one-day amateur charity golf events. The number of AT&T business partners who have joined the...
AT&T Tackles College Football with Video Mash-Ups
College football fans are generally pretty passionate about their favorite teams. With a 14-school portfolio to leverage, AT&T’s missions were to use that passion to create a point of difference from other telecoms, drive purchase intent and sales and build an association in fans’ minds between the Cingular brand—which was about to be absorbed—and AT&T....