AT&T Wireless Archives - Event Marketer

AT&T Wireless Archives - Event Marketer

November 23, 2015

AT&T Recruits Comedians to Act Out a New Service

When AT&T Wireless first launched its mMode paid wireless content service in late 2001, issues with usability and positioning hampered its acceptance by consumers and the telecom company’s own sales channel. In late 2003, mMode was redesigned with better accessibility, higher quality content, and fresh services such as online dating, news, and videogames in an...

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