Anheuser-Busch Archives - Page 3 of 4 - Event Marketer
Budweiser Big Rig Puts Tech in the Driver’s Seat
Seven plasma screens, eight LCD monitors, six touch-screen kiosks, 17 computers, 26 speakers and 45 headphones? We’re just getting started, playa. The double-deck trailer has 48 hydraulic cylinders, two hinge-down decks, a hinge-down stage, swing-out walls and twin expandables that pivot as they slide for a unique look. Anheuser-Busch set out to build its newest...
Budweiser Woos Latino Consumers with Noche De Pasion
Anheuser-Busch wanted to build Budweiser’s relevance and improve its image among adult Latino consumers, so it brought together the segment’s passions for sports, music and nightlife under one roof for Noche De Pasion. Transforming bars in Chicago, Denver, Fresno, Los Angeles and Phoenix into Latin nightclubs, the event featured three-on-three soccer tournaments in cages, while...
Budweiser Sends Dudes on a Man Camp Excursion
Ah, Bud Camp. The two-month Canadian on-premise program that gave away the ultimate man-cation—a magical wilderness excursion where men could be men, beef could be consumed in mass quantities and for two thrilling days, dudes could do everything their wives and girlfriends wouldn’t let them do at home. More than 16,000 consumers signed up, 225...
Bud Light Hosts Rock, Paper, Scissors Tournament
Yes, there really is an association dedicated to the, um, sport of Rock, Paper, Scissors. Looking to hit bars with something a little irreverent, Bud Light leveraged its sponsorship of the USA Rock Paper Scissors League with regional tournaments at on-premise accounts. From January through March, local bars held tournaments, inviting patrons to throw their...