Anheuser-Busch Archives - Event Marketer
Stella Artois’s Sessions@Home Culinary Experiences Spice up Quarantine Life
Stella Artois was on the hunt for a way to translate its successful Port de Stella event program into a virtual offering. Bringing the program’s expert-led “Sessions” component to life, the brand delivered Stella Artois Sessions@Home, a weekly content series hosted on IGTV and YouTube featuring celebrities and chefs whipping up their favorite dishes and...
Busch Light Has Fans Follow Clues to its Pop-up ‘Schop’
While we don’t think AB engineered an event marketing program just to win our highly coveted Best Outdoor Environment award, you’ve gotta hand it to them for taking the “outdoor environment” part very seriously. The hook? Fans needed to use clues on social media to find a 3,000-square-foot campsite in an extremely out-of-the-way place: the...
Land Shark Cruises Key West with a Hot Tub on Wheels
If merely cruising around Key West doesn’t sound mellow enough for you, meet the LandShark Hot Tub. To tout LandShark as the world’s most laid-back beer, Anheuser-Busch commissioned a drivable, nine-foot-wide hot tub to transport easygoing guests up and down Duval Street (and, later, around other cities). The vehicle might have looked simple, but cool...
Stella Decks the Halls of its Holiday-Themed Lounge
As brands decked the halls and lured shoppers with special sales over the holiday season, Stella Artois set itself apart from the pack with a luxury shopping experience aimed at boosting sales of its iconic, limited edition holiday chalice. Teaming up with GILT, a flash sale site that offers its members special access to designer...