Amstel Archives - Event Marketer

Amstel Archives - Event Marketer

December 30, 2015

Amstel Touts Heritage with Bike-Themed Engagements

Last year Amstel Light re-launched its brand in the U.S. with a campaign that played up the spirit of Amsterdam using the slogan “One Dam Good Bier.” For one day the brand shut down traffic on Amsterdam Avenue in New York City. At 10 a.m. it began giving away 150 free red bicycles (a main...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |