American Express Archives - Page 2 of 4 - Event Marketer
Amex Wows Tennis Fans with Water Wall Projections
American Express has been a sponsor of the U.S. Open for more than 20 years, and with a reputation for incorporating cutting edge technology into every activation, the brand had a lot to live up to at this year’s tournament—and it delivered. In an effort to push the boundaries of technology and bring its cardmembers...
Amex Unleashes Sharapova in VR Tennis Experience
Few tennis fans ever get the opportunity to battle it out on court against Russian superstar Maria Sharapova, but that’s exactly what the virtual reality activation at the U.S. Open American Express Fan Experience served up. With the help of Sharapova herself, the experience brought this vision to life and, in true American Express fashion,...
Amex RFID Bands Capture Personalized Content for Tennis Fans
American Express has been a sponsor of the US Open Tennis Tournament since 1994, and with a 20,000 square-foot event footprint, the brand is hard to miss. But with great power comes great responsibility. If Amex was going to maintain its reputation as a top dog at the event, it needed to know which engagements...
Amex Concert Series Gives Cardmembers the Blues
American Express complemented its Grand Ex Award for US Open Live with recognition for this music-flavored proprietary program for the Blue credit card. Blue Jam Sessions focused on Los Angeles, which offered the opportunity to both expand the Blue line and connect with influencers in a market led by elite tastemakers. During Grammy Week, Amex...