American Express Archives - Event Marketer

American Express Archives - Event Marketer

July 13, 2017

American Express’ Gift Drops Support Local Businesses

American Express has long supported small business owners through its one-day annual Small Business Saturday program that offers cardmembers rewards for shopping locally. This year, the brand took its efforts a step further with the new Shop Small 2x Rewards, a campaign that threw some heavy weight behind the effort in the form of NBA...

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August 22, 2016

American Express Awes Tennis Fans with Technology

One of the longest-running sports sponsorships in the industry became one of the leading sports sponsorships in the industry when it unleashed a series of technology-fueled “firsts” that gave tennis fans unprecedented access to the sport they love. The 2015 American Express US Open Activation kicked off with Rally on the River, the first-ever hydro-interactive...

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March 23, 2016

American Express Fosters New Business in Open Lounges

American Express’ Open product line is aimed at helping small business owners do more business. And, at trade shows, the company’s Open Business Lounges were created to generate business for American Express. The lounges are designed for American Express card holders looking for a place to host a quiet business meeting, network, connect with the...

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March 9, 2016

Amex Wows Tennis Fans with Water Wall Projections

American Express has been a sponsor of the U.S. Open for more than 20 years, and with a reputation for incorporating cutting edge technology into every activation, the brand had a lot to live up to at this year’s tournament—and it delivered. In an effort to push the boundaries of technology and bring its cardmembers...

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March 8, 2016

Amex Unleashes Sharapova in VR Tennis Experience

Few tennis fans ever get the opportunity to battle it out on court against Russian superstar Maria Sharapova, but that’s exactly what the virtual reality activation at the U.S. Open American Express Fan Experience served up. With the help of Sharapova herself, the experience brought this vision to life and, in true American Express fashion,...

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