American Diabetes Association Archives - Event Marketer

American Diabetes Association Archives - Event Marketer

October 16, 2015

ADA Inspires Content Sharing to Boost Donations

Consumer endorsements on social media can have a huge impact on driving online action. So for its Saratoga Tour de Cure race event, the American Diabetes Association leveraged a social media strategy that allowed it to interact with attendees at the race and inspire them to share branded content—including photos and links—on their personal Facebook...

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