Amazon Archives - Event Marketer
Coke Energy and Amazon Team up for a Voice-activated Product Launch at CES
Energy-boosting drinks are essential to the CES experience. So Coca-Cola teamed up with Alexa Shopping on an interactive experience for the Coke Energy product launch. Attendees interacted with a branded wall, asking Alexa for “Energy.” A voice responded with one of a library of witty quips before a secret trap door opened to reveal a...
Amazon Helps College Students and Parents Shop for the Dorm
Amazon popped up temporary dorm rooms (average size: 150 square feet) at Amazon Hub Locker+ locations on 10 college campuses. The goal: Show students and parents how easy it is to create a cozy, personalized dorm room with goods from the online retailer. The setups were stylish, but simple enough that they could be installed...
Amazon’s Massive Comic-Con Footprint Brings Three Series to Life
Amazon Prime Video’s Comic-Con activation showcased three of the service’s key series: “The Expanse,” a futuristic sci-fi drama; “Carnival Row,” a neo-noir Victorian fantasy; and “The Boys,” about a team of vigilantes fighting against superheroes who abuse their powers. The brand took over a 60,000-square-foot parking lot, creating environments that put attendees in the middle...