Altoids Archives - Event Marketer

Altoids Archives - Event Marketer

November 17, 2015

Altoids Opens an Offbeat, Anti-Love Chocolate Oasis

Altoids leveraged its brand’s alternative style to drive trial of its new chocolate dipped mints through a lovably irreverent pop-up experience. The Altoids Anti-Love Valentine’s Day Chocolate Pop-Up Shoppe targeted young urban trendsetters who gravitate toward offbeat products and brands. Billed as the ultimate destination for anyone seeking refuge from the stresses of Valentine’s Day,...

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