Alltel Archives - Event Marketer

Alltel Archives - Event Marketer

November 19, 2015

Alltel Hits Campgrounds to Reach NASCAR Fans

Alltel wanted to turn NASCAR fans into new customers, so the brand deployed its four-in-one Fan Bash tour at seven Nextel Cup races in 2004. The tour hit premium campgrounds near NASCAR racetracks for three days each between February and November. At the brand’s 200-foot-by-200-foot site, fans filled out a lead-gen card to get into...

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