Activision|Blizzard Archives - Event Marketer

Activision|Blizzard Archives - Event Marketer

October 23, 2015

Activision|Blizzard Present as Unified Brand at E3

For the first time at E3, Activision|Blizzard presented as a unified brand to reinforce itself as a true entertainment leader. The objective was to develop one brand experience and marquee billing of four game titles by transforming a space into an unprecedented, 4D event that attracted attendees and immersed them into the world of each...

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