Activision Archives - Event Marketer
Activision Engages Press with Scale and Cinematics
Destiny is a sci-fi video game with immersive environments and storylines. For the much anticipated and long awaited release of Destiny 2, publisher Activision wanted to create a press event as immersive as the title itself, while engaging 30 million-plus players in the process. In other words: this was no “exclusive” affair. More than 1,000...
Activision’s Epic Call of Duty Event Elevates Esports
Call of Duty XP 2016 went way beyond the typical brand activation with a massive fan experience that celebrated the history of the franchise and showcased new experiences to come. It integrated a live-broadcasted consumer- and press-facing keynote presentation by Activision ceo Eric Hirshberg, a professional Call of Duty esports competition and a theme park...
Activision Uses RFID To Declare War on Static Gaming
Activision’s Call of Duty franchise declared war on static gaming events over the fall, activating a three-day Call of Duty XP event that immersed thousands of fans in a theme park environment that brought the brand’s vivid battlefields to life. Décor that replicated game maps, photo ops, hands-on game play and physical challenges like paintball...
Activision’s Call of Duty Reveal Goes on 10-City Tour
Usually launches are reserved for leaders in media, but for Call of Duty’s Ghosts Global Multiplayer Reveal, the brand opened up to the world a 10-city tour that gave consumer influencers the ability to play with the new multi-player mode before release. The brand wanted to create a social media explosion among fans and boost...