Accenture Archives - Event Marketer

January 4, 2021

Accenture Engages Business Leaders With Football-Themed AR Activities

To entertain business leaders at Super Bowl LIII, Accenture leveraged a partnership with the game’s host committee, creating a space with a range of AR-based activities. Viewmax used HoloLens technology to allow guests to interact with a digital version of the venue or manage real-time NFL data, and an AR football game had players competing...

October 20, 2015

Accenture Cube Immerses Attendees in an A/V Experience

Accenture was on a quest to differentiate itself from its competitors by highlighting its digital resources and services, all of which are united under the Accenture Digital banner. To drive home that difference among clients and potential new customers who often can’t tell one digital consulting company from another, and to influence the executives who...