Absolut Archives - Event Marketer

Absolut Archives - Event Marketer

December 28, 2015

Absolut Lets Consumers Customize Their Concoctions

To connect with highly educated and socially active 21- to 29-year-old urbanites, Absolut Vodka created the integrated Create a Crush and Reflections campaign. The program incorporated sampling using the new Absolut Juicer, which allowed consumers to personalize concoctions using freshly-squeezed ingredients. After consumers customized a drink, they named it and posed with it for a...

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October 22, 2015

Absolut’s Campaign Site Offers Bartenders Access

The ongoing Absolut Stuga campaign immerses bartenders in a creative environment inspired by Swedish “stugas,” or “little houses,” which are an important part of Swedish culture and serve as an escape or place for reflection. The Absolut stugas, however, are more for entertaining and educating bartenders on the finer points of its vodka. Just to be...

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