9Lives Archives - Event Marketer

9Lives Archives - Event Marketer

October 29, 2015

9Lives Drives Market Share with Cat Adoptions

Facing soft sales, Del Monte’s 9Lives was determined to significantly grow its share of the dry cat food market in 2006 and ’07. Its objective? No less than a 10 percent spike. To do it, the company seized upon cat adoption, a theme that ties back to 9Lives’ first use of Morris as its spokescat...

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