Experience Design & Technology Awards Archives - Page 4 of 48 - Event Marketer
Porsche Invites Remote Attendees to Create Personalized Vision Statements
Porsche’s Next Visions sponsor experience invited remote attendees to shape and express their personal vision statements. A quiz revealed their “vision spark”—a defining attribute such as “bold” or “brave,” accompanied by a 3D, abstract shape with a customizable color gradient. “Vision coach” voiceovers provided instruction. The graphical statements could then be downloaded and shared, and...
Coke Energy and Amazon Team up for a Voice-activated Product Launch at CES
Energy-boosting drinks are essential to the CES experience. So Coca-Cola teamed up with Alexa Shopping on an interactive experience for the Coke Energy product launch. Attendees interacted with a branded wall, asking Alexa for “Energy.” A voice responded with one of a library of witty quips before a secret trap door opened to reveal a...
Dell Technologies Introduces its New Server on the Set of a Sci-fi Film
Dell Technologies’ explorable launch event for press and industry analysts during the Dell Technologies Summit could have relied solely on the set—literally. The experience, developed for the reveal of Dell’s PowerOne server, took place at Troublemaker Studios in Austin, Texas, on the set of “Alita: Battle Angel,” a 2019 sci-fi film about a cyborg set...
Lighthouse Immersive’s Projections Place Consumers into Van Gogh’s Artworks
Lighthouse Immersive transformed its educational Van Gogh art exhibit into a pandemic-friendly activation that offers drive-thru and walk-in options. On-site, attendees are immersed in 60,600 frames of video and 90 million pixels, encompassing 600,000 cubic feet of projections that animate the artist’s work and place visitors directly into his landscapes, still lifes and portraits. The...